HomeResearch Articles The B-to-B Web Site: Under New Management

The B-to-B Web Site: Under New Management

  • Legacy ownership is a fundamental impediment to the successful evolution of b-to-b Web sites from informational to conversion-optimized
  • B-to-b Web ownership must become more federated, with a variety of marketing functions - not IT - sharing control
  • Executive marketing management, corporate marketing and the demand center are the Web power players of the future
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