HomeResearch Articles The Business Case: Purpose and Process

The Business Case: Purpose and Process

  • The business case is a key deliverable in the strategy phase of the SiriusDecisions Product Marketing and Management Model
  • SiriusDecisions recommends creating a concept version of the business case at the end of the discovery stage and a final version at the end of the align phase
  • Each business case should include an assessment of market opportunity and customer needs, and list the next steps and approvals needed
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?