HomeResearch Articles The Care and Feeding of Leads

The Care and Feeding of Leads

  • While most b-to-b marketing executives express a desire for their function to nurture leads, our data shows this is still largely just talk
  • In actuality, there are multiple types of lead nurturing, all of which are critical for marketing to support
  • To be effective, most lead nurturing will involve the participation of more than just your field marketing function

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