HomeResearch Articles The Chief Sales Officer and Demand Creation: Aligning on Marketing-Sourced Sales Pipeline

The Chief Sales Officer and Demand Creation: Aligning on Marketing-Sourced Sales Pipeline

  • In organizations where marketing is responsible for developing leads for sales, the resulting lead flow can cause confusion between marketing and sales
  • When marketing and sales agree on key metrics for planning and tracking marketing’s contribution to the sales pipeline, they improve focus and performance
  • Chief sales officers and marketers who understand the benchmarks for key metrics of marketing-sourced leads can more effectively set and reach targets
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