The Chief Sales Officer and Demand Creation: Aligning on Marketing-Sourced Sales Pipeline

In organizations where marketing is responsible for developing leads for sales, the resulting lead flow can cause confusion between marketing and sales
When marketing and sales agree on key metrics for planning and tracking marketing’s contribution to the sales pipeline, they improve focus and performance
Chief sales officers and marketers who understand the benchmarks for key metrics of marketing-sourced leads can more effectively set and reach targets

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