HomeResearch Articles The Customer-Obsessed Revenue Engine: What It Means to Deliver High Performance Today While Building for B-to-B’s Future

The Customer-Obsessed Revenue Engine: What It Means to Deliver High Performance Today While Building for B-to-B’s Future

  • A growth-optimized revenue engine requires not just functional components but continual adjustment of them for performance
  • Unprecedented disruption slows revenue engines by creating customer experience gaps and innovation lapses
  • The future belongs to companies whose mission and purpose are shared by customers and employees and powered by technology and alignment 
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