HomeResearch Articles The Data-Driven Proficiency Assessment

The Data-Driven Proficiency Assessment

  • A data-driven approach to marketing has become critical for b-to-b organizations seeking to better their performance
  • The Data-Driven Proficiency Assessment helps marketing operations gauge its data-driven capabilities and develop a path for improvement
  • The model examines proficiencies for gathering insight requirements, executing data management and enabling the team to use the data
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