HomeResearch Articles The Data Model for the Demand Unit Waterfall™

The Data Model for the Demand Unit Waterfall™

  • Effective adoption of the Demand Unit Waterfall™ requires a blueprint for the necessary system configurations to implement it
  • The Demand Unit Waterfall Data Model is a logical entity relationship diagram that defines how to structure buying group insights
  • The data model leverages entities from the original and rearchitected Demand Waterfall® and adds new entities that are required to account for demand units
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