HomeResearch Articles The Demand Balance Index: Modeling Output and Efficiency

The Demand Balance Index: Modeling Output and Efficiency

  • The SiriusDecisions Demand Balance Index (DBI) gauges the efficiency of a company's methods of sourcing demand
  • Compare DBI scenarios to reveal how adjustments in marketing, teleprospecting or direct sales can impact revenue, cost and the scalability of the demand engine
  • The findings that emerge from a DBI modeling exercise can facilitate marketing, sales and teleprospecting interlock

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