HomeResearch Articles The Demand Unit Waterfall™ for Emerging Companies

The Demand Unit Waterfall™ for Emerging Companies

  • Emerging companies have a unique opportunity to get sales, marketing and product functions to speak a common language for tracking demand to revenue
  • High-growth companies can develop a competitive advantage by creating more visibility into the buying decision processes that drive b-to-b deals
  • Sales and marketing need a way to harness the true dynamics of how demand turns into revenue
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