HomeResearch Articles The Emerging-Company Marketing Range of Responsibilities Model

The Emerging-Company Marketing Range of Responsibilities Model

  • Emerging-company marketing teams with clear roles and responsibilities outperform peers with ambiguity around these factors
  • Internally misaligned marketing teams are poorly positioned to work with sales and product teams, and thus cannot execute a go-to-market strategy effectively
  • Emerging companies can improve alignment and impact by using a single framework to guide marketing growth, readiness and strategic planning; revenue marketing; marketing execution; and performance measurement
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