The Emerging-Company Marketing Range of Responsibilities Model

Emerging-company marketing teams with clear roles and responsibilities outperform peers with ambiguity around these factors
Internally misaligned marketing teams are poorly positioned to work with sales and product teams, and thus cannot execute a go-to-market strategy effectively
Emerging companies can improve alignment and impact by using a single framework to guide marketing growth, readiness and strategic planning; revenue marketing; marketing execution; and performance measurement

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