HomeResearch Articles The Facets of Forecast Management

The Facets of Forecast Management

  • While forecasting is at best an inexact science, sales executives within most b-to-b organizations use variations on the same themes
  • Identifying these “forecasting attributes” can help executives see where their forecasting is well-developed and where it isn’t
  • It is critical to use each attribute properly to drive increased accuracy in your organization’s forecasts
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