HomeResearch Articles The Future of B-to-B Technology: From Process to Experience

The Future of B-to-B Technology: From Process to Experience

  • Highly predictive, targeted and meaningful engagement must stem from a unified view of audiences and a unified process to engage them
  • Systems must support the overlapping and distinct business requirements for sales, marketing, product and IT
  • Funding for horizontal tools will require agreement across functions if a revenue operations team is not in place
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