HomeResearch Articles The General Data Protection Regulation and the Channel: Key Considerations

The General Data Protection Regulation and the Channel: Key Considerations

  • Channel marketing leaders must work with internal stakeholders to ensure compliance with the General Data Protection Regulation (GDPR)
  • B-to-b organizations that do not comply with GDPR risk incurring fines of up to 4 percent of global revenue
  • Privacy regulations may require an overhaul of channel data capture, storage, usage, maintenance and disposal policies
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