HomeResearch Articles The Impact of Data Privacy Laws on Account-Based Marketing

The Impact of Data Privacy Laws on Account-Based Marketing

  • New privacy regulations require account-based marketing (ABM) teams to design and execute ABM while operating within new parameters
  • ABM requires sales and marketing teams to compile comprehensive data and insights about key contacts within high-value accounts
  • ABM professionals must take a strategic approach to managing various information sources and types of data and insights
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