HomeResearch Articles The Impact of Data Privacy Laws on Predictive Analytics and Intent Monitoring

The Impact of Data Privacy Laws on Predictive Analytics and Intent Monitoring

  • Varying data privacy laws across the globe require companies to adapt marketing practices across jurisdictions
  • Advances in data science have made it possible to collect more information about prospects, but b-to-b organizations must remain compliant with privacy laws
  • Anonymous data that does not identify specific individuals but allows a person to be identified – even indirectly – is subject to relevant privacy laws
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