HomeResearch Articles The Importance of the Portfolio Marketing Leader

The Importance of the Portfolio Marketing Leader

  • The portfolio marketing leader is responsible for bringing an organization’s set of offerings to market
  • This role’s unique vantage point allows it to drive improvements across marketing teams while facilitating alignment of marketing, product and sales functions
  • The portfolio marketing leader can provide benefits in the areas of growth and efficiency, audience-centric marketing, sales productivity and strategic decisionmaking
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