HomeResearch Articles The Optimized Web Site and the Demand Waterfall®

The Optimized Web Site and the Demand Waterfall®

  • Conversion-optimized Web sites should do more than simply convert unknown visitors to known prospects
  • As marketing leaders begin a journey toward Web site conversion optimization, they must consider how the site will support the entire cold-to-close process
  • Used properly, Web sites can play a role deep in the waterfall, helping sales accelerate deals toward a favorable conclusion

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