HomeResearch Articles The Pillars of Effective Account and Territory Planning

The Pillars of Effective Account and Territory Planning

  • Many sales organizations invest in account or territory planning methodologies and templates but fail to measure the planning program’s success
  • Include all stakeholders in the planning process, such as sales support, account-based marketing and partners, to ensure alignment and commitment
  • Embed plan reviews and updates in the sales management process to maintain and build the value gained from the planning program
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