HomeResearch Articles The Product Marketer’s Guide to Managing Launches in an Agile Development Environment

The Product Marketer’s Guide to Managing Launches in an Agile Development Environment

  • Agile sprints – small, frequent work cycles where functionality might shift – can create a challenge for product marketers to plan launches
  • Success requires working with product managers to create releases that address customer needs and align to launch plans
  • Understanding agile methodology and using it for the launch process can help align product marketers and agile development teams
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