HomeResearch Articles The Pulse: Customer Marketing Investment and Priorities

The Pulse: Customer Marketing Investment and Priorities

  • Customer marketing plays a direct role in driving growth within the customer base and in reinforcing the brand promise in the post-sale journey
  • SiriusDecisions Command Center® data shows that organizations of all sizes are investing in customer marketing, particularly initiatives that incorporate the customer’s point of view
  • Customer marketing leaders should track metrics that demonstrate their impact on growth, retention and advocacy
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