HomeResearch Articles The Pulse: Empowering High-Performing Sales Reps With Content Early in the Sales Cycle

The Pulse: Empowering High-Performing Sales Reps With Content Early in the Sales Cycle

  • A recent SiriusDecisions survey asked b-to-b sales professionals about their usage of – and preferences for – sales empowerment content
  • High performers and low performers prefer different content types and have different usage patterns, especially in the early stage of the sales cycle
  • High-performing reps engage with 68 percent more content early in the sales cycle and use it to plan and prepare for customer interactions
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