HomeResearch Articles The Pulse: Enabling Millennials in B-to-B Sales

The Pulse: Enabling Millennials in B-to-B Sales

  • Millennials are now the largest generation in the U.S. workforce, and their preferred work style is radically changing sales management best practices
  • This generation looks for a more digital and holistic recruitment and cultural experience
  • Despite their liking for screen-based interactions, Millennials thrive in an environment that includes a high level of feedback and human interaction
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