HomeResearch Articles The Pulse: European Demand Creation Budgets and Tactics

The Pulse: European Demand Creation Budgets and Tactics

  • Demand creation budgets (as a percentage of total marketing budgets) dropped by 4 percent in 2017
  • Demand creation leaders reported the highest spend levels allocated to content creation for social sharing in online communities, and marketing through professional associations
  • Organizations exhibiting higher-than-average marketing ROI report greater use of white papers, interactive assets, content syndication and live events than their counterparts
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