HomeResearch Articles The Pulse: European Demand Creation Tools and Processes

The Pulse: European Demand Creation Tools and Processes

  • As GDPR regulations come into force, only 41 percent of European marketing functions have implemented the explicit opt-in consent mechanisms required for GDPR compliance
  • There has been a significant increase in the number of organizations leveraging marketing automation platforms to drive multi-channel integrated nurture programs
  • More European organizations than ever are leveraging a mixture of in-house and outsourced teleservices teams rather than staffing the function exclusively with internal resources
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