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The Pulse: Marketing Operations in High-Performance Companies
The Pulse: Marketing Operations in High-Performance Companies
As the percentage of overall marketing budget allocation expands, there is increasing need for strategic investment in the marketing operations function
To ensure effective investment, companies must assess current resource allocation and develop skill sets within the marketing operations function
Marketing operations data points from the SiriusDecisions 2018 Global CMO Study justify continued strategic investment to drive the revenue engine
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