HomeResearch Articles The Pulse: Marketing Operations in High-Performance Companies

The Pulse: Marketing Operations in High-Performance Companies

  • As the percentage of overall marketing budget allocation expands, there is increasing need for strategic investment in the marketing operations function
  • To ensure effective investment, companies must assess current resource allocation and develop skill sets within the marketing operations function
  • Marketing operations data points from the SiriusDecisions 2018 Global CMO Study justify continued strategic investment to drive the revenue engine
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