HomeResearch Articles The Pulse: Sales Activity Study Findings – Hunter vs. Farmer

The Pulse: Sales Activity Study Findings – Hunter vs. Farmer

  • Hunters and farmers in sales need to prioritize their activities and allocate their time differently
  • Field and inside sales reps also must optimize how they allocate their time
  • Sales operations leaders need to understand hunters’ and farmers’ different time allocation priorities so they can help set workload expectations
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