The Pulse: Tactic Attribution in B2B Marketing
- SiriusDecisions asked B2B marketing leaders about their use of tactic attribution in addressing business challenges
- Although the marketplace has a positive opinion of tactic attribution, fewer than one-third of B2B organizations currently use it
- Implementing tactic attribution is often more challenging than expected, and lack of sales alignment compromises its usefulness
You must log in to client portal for full access to this content.
Login