HomeResearch Articles The Pulse: Tactic Attribution in B-to-B Marketing

The Pulse: Tactic Attribution in B-to-B Marketing

  • SiriusDecisions asked b-to-b marketing leaders about their use of tactic attribution in addressing business challenges
  • Although the marketplace has a positive opinion of tactic attribution, fewer than one-third of b-to-b organizations currently use it
  • Implementing tactic attribution is often more challenging than expected, and lack of sales alignment compromises its usefulness
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