HomeResearch Articles The Pulse: The Latest Trends in Buyer Behaviors, Preferences and Drivers

The Pulse: The Latest Trends in Buyer Behaviors, Preferences and Drivers

  • Buying groups are getting more complex, with two-thirds of all b-to-b buying decisions involving a large buying group that spans multiple departments
  • Buyers continue to consume a wide variety of content, and marketers should use preference data to prioritize content development
  • The biggest shift in buyer interactions is toward more human interactions with the vendors themselves
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