HomeResearch Articles The Pulse: The State of Account-Based Marketing in 2017

The Pulse: The State of Account-Based Marketing in 2017

  • Account-based marketing (ABM) yields significant benefits, including increased account engagement, better conversion rates and higher average deal sizes
  • ABM programs are maturing, securing a bigger share of the marketing budget
  • B-to-b organizations are using a variety of ABM tactics and interactions across the different phases of the buyer’s journey
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