HomeResearch Articles The Pulse: The State of Account-Based Marketing in 2019

The Pulse: The State of Account-Based Marketing in 2019

  • Account-based marketing (ABM) programs continue to grow, fueled by the delivery of strong results, including larger average deal size, higher account engagement, improved win rates and strong ROI
  • Many ABM practitioners are still unable to measure against some KPIs – correcting these shortcomings should be a top priority
  • ABM leaders must ensure their teams are using the optimal content types and delivery mechanisms
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