HomeResearch Articles The Pulse: The State of B-to-B Content 2018 – Organizational Design, Budget and Competencies

The Pulse: The State of B-to-B Content 2018 – Organizational Design, Budget and Competencies

  • B-to-b marketing organizations are shifting their content teams’ organizational design and skill sets to meet increasingly complex content strategy and execution requirements
  • While organizations report significant variation in the maturity of their content functions, few have developed content competencies to an advanced level
  • Content role clarity and alignment, improved resource and budget allocation, and skill evolution are required to deploy a high-performing content engine
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