HomeResearch Articles The Pulse: The State of B-to-B Content – Content Factory

The Pulse: The State of B-to-B Content – Content Factory

  • As organizations’ appetite grows for more multi-channel content in diverse formats, demands on the b-to-b content factory are increasing
  • Many content factories lack the necessary process, technology and staff to handle the need to scale and optimize operations
  • Data shows that more investment in resources, process and technology is necessary to support a scale-ready function
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