The Pulse: The State of B-to-B Content – Organizational Design, Budget and Competencies

B-to-b marketing organizations are shifting their content teams’ organizational design and skill sets to meet increasingly complex content strategy and execution requirements
Although organizations report significant variation in the maturity of their content functions, few have developed content competencies to an advanced level
Content role clarity and alignment, improved resource and budget allocation, and skill evolution are required to deploy a high-performing content engine

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