HomeResearch Articles The Pulse: The State of B-to-B Content – Strategic Content Planning

The Pulse: The State of B-to-B Content – Strategic Content Planning

  • Faced with increasingly complex content requirements, b-to-b marketing functions must strengthen their content strategy to improve outcomes
  • Although many organizations have made improvements, there are often gaps in the strategic foundation for b-to-b content planning
  • Improving cross-functional recognition of the value of content strategy and using the right inputs to inform content planning are critical requirements
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