HomeResearch Articles The Pulse: The State of B-to-B Customer Advocacy and Reference Programs

The Pulse: The State of B-to-B Customer Advocacy and Reference Programs

  • SiriusDecisions’ 2015 Customer Advocacy and Engagement Survey highlights the evolution and continued challenges of this critical function
  • A lack of buyer’s journey insight, limited resources, difficulties finding willing customers and a failure to consistently link efforts to business outcomes continue to restrict advocacy development
  • Advocacy programs have benefited from new technology solutions, with many companies planning additional technology investments to support expanded execution scale
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