HomeResearch Articles The Pulse: The State of Partner Enablement 2017

The Pulse: The State of Partner Enablement 2017

  • While b-to-b organizations are making progress in developing programmatic partner enablement strategies, increasing partner participation continues to be challenging
  • The SiriusDecisions 2017 Global CMO Study revealed that partner enablement is the primary skill set that channel marketing leaders are looking to enhance
  • Benchmark data from the SiriusDecisions Command Center® reveals the insights and trends that are currently affecting partner enablement
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