HomeResearch Articles The Pulse: Trends in Marketing Automation Platform Migration

The Pulse: Trends in Marketing Automation Platform Migration

  • SiriusDecisions’ 2016 State of Marketing Automation Study surveyed b-to-b marketing automation professionals about their level of satisfaction with their solutions
  • More than 50 percent of respondents expect to migrate from their existing marketing automation platform (MAP) in the next 12 months
  • If migration is an option, marketers must balance direct and indirect costs with internal and external risks to make an informed migration decision and action plan
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?