The Pulse: Trends in Marketing Automation Platform Migration

SiriusDecisions’ 2016 State of Marketing Automation Study surveyed b-to-b marketing automation professionals about their level of satisfaction with their solutions
More than 50 percent of respondents expect to migrate from their existing marketing automation platform (MAP) in the next 12 months
If migration is an option, marketers must balance direct and indirect costs with internal and external risks to make an informed migration decision and action plan

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