HomeResearch Articles The Remaking of the B2B Distributor

The Remaking of the B2B Distributor

  • As B2B suppliers attempt to fill critical gaps in partner sales and marketing skills, they are turning to distributors for help
  • While generating ad hoc demand for partners isn’t new to distributors, many are challenged to do so in a repeatable, predictable way
  • A number of legacy supplier-distributor issues must be overcome, or the transformation of the distributor will fail
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?