HomeResearch Articles The Respect and Relevance Imperative in the Age of the Customer

The Respect and Relevance Imperative in the Age of the Customer

  • B-to-b companies are investing heavily in customer insights and personalization technologies to better engage with customers – but only alienating them further
  • Revenue leaders, mired in data, focus only on data points that reinforce their strategy and ignore the rest, resulting in flawed models and missed signals
  • Functional data silos exacerbate myopia and impede organizations’ ability to interact with customers in a respectful and relevant way
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