HomeResearch Articles The Role of Public Relations in Demand Creation

The Role of Public Relations in Demand Creation

  • Best-in-class organizations integrate theme-based campaigns with program components that align public relations (PR) and demand creation
  • As PR becomes increasingly digital, it plays a significant role in inbound demand creation; as such, it must be included in the demand planning process
  • While PR can boost search engine hits, organizations must take a selective approach to press releases to ensure important news isn't tuned out
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