HomeResearch Articles The Shared Competencies of High-Performance Marketing Functions

The Shared Competencies of High-Performance Marketing Functions

  • To achieve high performance, best-in-class marketing functions must possess competencies across seven core disciplines
  • Assessing required shared competencies enables an objective evaluation of the current state of the marketing function – and identifies gaps to be addressed
  • A disciplined focus on competency requirements provides a development path for all marketing teams to contribute to as part of the organization’s revenue engine
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