HomeResearch Articles The Shift to Recurring Revenue: What Sales and Marketing Should Expect From the Tech Stack

The Shift to Recurring Revenue: What Sales and Marketing Should Expect From the Tech Stack

  • Technology companies have been shifting to a subscription revenue model to simplify the customer purchasing process and stabilize revenue streams
  • The transition to a subscription model requires product, marketing and sales teams to reevaluate every aspect of product launch and support
  • Organizations must analyze changing business requirements to ensure they have the right technology infrastructure to be successful
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