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The SiriusDecisions Account-Based Marketing Account Planning Framework
The SiriusDecisions Account-Based Marketing Account Planning Framework
Account planning is one of the key processes supporting account-based marketing (ABM) program planning and execution
The account planning process for ABM requires collaboration by sales and marketing to complete five planning steps, ranging from goal setting to engagement planning
Account planning takes on different nuances for large-account, named-account and industry ABM deployment models
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