HomeResearch Articles The SiriusDecisions Account-Based Marketing Framework

The SiriusDecisions Account-Based Marketing Framework

  • The SiriusDecisions Account-Based Marketing Framework is a set of process steps and foundation elements that support ABM strategy and delivery
  • The process steps define how to move from ABM strategy to execution; the foundation elements define what is required to support those efforts
  • While specifics within the process steps and foundation elements vary based on the type of ABM strategy, the core framework remains the same
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