HomeResearch Articles The SiriusDecisions Brand Measurement Framework Assessment

The SiriusDecisions Brand Measurement Framework Assessment

  • The SiriusDecisions Brand Measurement Framework Assessment provides an integrated structure for planning, measuring, reporting on and managing b-to-b brand effectiveness using the SiriusDecisions Brand Measurement Framework
  • The tool helps organizations track the metrics necessary for capturing a full picture of brand impact on campaign success across three major reputation components
  • Upon entering a weighting, baseline value and current value for each metric, users can view their current index value and determine whether performance has improved or declined
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