The SiriusDecisions B-to-B Board Interaction Framework
Winning the trust and confidence of the board of directors is critical for revenue engine leaders – vice presidents of sales, marketing or product – who want longevity in their roles
Once the board has lost confidence, it can be difficult, if not impossible, to regain credibility
This Core Strategy Report reveals what board members expect from revenue engine leaders, how to gain the board’s confidence and what pitfalls to avoid
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