HomeResearch Articles The SiriusDecisions B-to-B Board Interaction Framework

The SiriusDecisions B-to-B Board Interaction Framework

  • Winning the trust and confidence of the board of directors is critical for revenue engine leaders – vice presidents of sales, marketing or product – who want longevity in their roles 
  • Once the board has lost confidence, it can be difficult, if not impossible, to regain credibility
  • This Core Strategy Report reveals what board members expect from revenue engine leaders, how to gain the board’s confidence and what pitfalls to avoid
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