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The SiriusDecisions B-to-B Buying Decision Process Framework
The SiriusDecisions B-to-B Buying Decision Process Framework
The SiriusDecisions B-to-B Buying Decision Process Framework illustrates three common phases and decision gates that buyers pass through when making a b-to-b purchasing decision
Portfolio marketers (product, solution, industry and segment) must internalize their target personas’ buying behavior
The framework provides guidance on how to design messaging, content strategy and campaign architectures to enable buying decisions
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