HomeResearch Articles The SiriusDecisions Business Case–Concept Scorecard Tool

The SiriusDecisions Business Case–Concept Scorecard Tool

  • Organizations using the SiriusDecisions Product Marketing and Management Model should apply the Business Case–Concept Scorecard to determine whether the business case–concept should pass through the market opportunity decision gate
  • The SiriusDecisions Business Case–Concept Scorecard Tool ensures assessment of initial business cases is guided by relevant business considerations without being hindered by cumbersome criteria
  • Product leaders should use this tool to select and prioritize conceptual business cases on the basis of market attractiveness and ability to win
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