HomeResearch Articles The SiriusDecisions Buyer Insights Toolkit

The SiriusDecisions Buyer Insights Toolkit

  • The SiriusDecisions 2019 B-to-B Buying Study surveyed b-to-b buyers from around the world to gain insights into their buying behaviors and preferences
  • Data and key findings are reported in a series of 33 detailed Buyer Insights Reports for specific buyer personas and industries
  • Each report summarizes the role that the buyer persona or industry buyers play in buying decisions, including their engagement levels and content and interaction preferences
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