HomeResearch Articles The SiriusDecisions Buyer Persona Framework

The SiriusDecisions Buyer Persona Framework

In this brief, we describe the types of information required to build buyer personas.

  • Defining buyer personas helps drive customer-centric innovation and go-to-market strategy
  • The SiriusDecisions Buyer Persona Framework is a tool for defining b-to-b buyers’ behavioral characteristics, interaction and content utilization, and knowledge requirements
  • Use buyer persona insights to improve messaging, content, sales enablement and campaigns
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